Unlocking the Power of Gen Z: Why SMS Marketing is the Ultimate Key

SMS Marketing: The fastest, easiest way to reach your customers. If your are targeting Gen Z and millennials keep reading.

In May 2022 Mitto, a leading provider of global omnichannel communications solutions, found that over two-thirds of Gen Z and Millennial consumers prefer text message communications for ecommerce related interactions. There are a few reasons why SMS marketing can be effective. First, SMS messages have a high open rate, which means that a large number of people who receive your message will see it. Second, SMS messages are usually read within a few minutes of being received, which means that your message will be seen relatively quickly. Finally, SMS messages are personal and intimate, which can make them more effective than other forms of marketing.

As consumers shift from desktop to mobile for online purchases, the trend towards SMS marketing is rapid and inescapable. The uptick in mobile commerce is being driven by the increasing popularity of smartphones and tablets, as well as the growing number of consumers who are comfortable making purchases using their mobile devices. Mobile commerce offers a number of advantages over traditional e-commerce, including the ability to make purchases anywhere, anytime, and on the go. In addition, mobile commerce provides a more personalized shopping experience, as users can tailor their searches and receive recommendations based on their location and past purchase history.

Younger age groups are more likely to be comfortable with text-based communication than older age groups. This is because they are more likely to have grown up with text messaging as a primary form of communication. SMS marketing is more immediate and personal than other marketing channels. This is because people are more likely to read a text message as soon as they receive it.  SMS marketing is also less intrusive than other marketing channels. This is because people can opt in to receive text messages from businesses, and they can also choose to unsubscribe at any time.
There are a few key reasons why it is important to incentivize customers to opt in for SMS marketing:
1. It allows you to reach a wider audience with your marketing messages.
2. It helps to build brand awareness and loyalty.
3. It can increase sales and ROI.Below are some examples of incentives that could help motivate shoppers to sign up for your text marketing. (Source)


SMS marketing can be an extremely effective way to reach out to customers and promote your business. However, it is important to use this tool wisely and not overuse it, or else you run the risk of annoying your customers and turning them off from your business entirely. If you use SMS marketing sparingly and strategically, and it can be a great asset for your business. If you’re a Shopify merchant checkout Supercharged SMS to get started.